Is that percentage discount actually a good deal?

A big percentage can make a sale look better than it is. Compare the amount you will actually pay for the exact item you want.

Identify the price the discount is based on

Look for the original price next to the sale price and note whether the store calls it a list price, former price, or another comparison price. If you can find the same product elsewhere, use the other retailer’s actual selling price as a second point of comparison.

Check the exact item

Match the model, size, condition, and what comes in the box. A discounted older model or a smaller package may still suit you, but it belongs in a separate comparison.

Do the checkout math

For example, a jacket marked down from $100 to $70 looks like a 30% saving. With $9 shipping it costs $79 before tax. If another retailer sells the same jacket for $75 with free shipping, the second offer costs $4 less before tax.

Look at the terms and return cost

Check whether the discount has a minimum spend and whether the item is final sale. If you are unsure about fit or compatibility, factor in the return cost before deciding.

Make the decision on the final price

Write down the delivered total and the date. If the purchase can wait, that figure gives you a useful benchmark for the next time you compare.